Redbox and Verizon are gearing up to launch their new streaming service poised to compete with Netflix and have launched in the iOS and Android apps in anticipation. The service is currently in pre-beta stages and they’re slowly sending out invite codes. Although most people can’t even use the service yet, over 87% of the reviews on the Play Store are a single star. Upon installing the app Android’s power users have found it requires an un-rooted device to work. Newsflash for Redbox and Verizon, there’s a huge overlap between early adopters in the tech world and Android users with rooted devices.
While one can simply go to the Superuser app and temporarily turn off root in order to use the app, Rebox’s competitors Netflix and Hulu+ gladly play nice with rooted devices. It seems the video streaming world didn’t get the memo three and a half years ago when the largest online music retailer gave up on DRM. Once again DRM has found itself in between a good user experience and the consumer. Just in case nobody told them… In the world of pirate video, Torrents and Usenet are the preferred choice, not a paid streaming service.
Hopefully Redbox and Verizon can pull their heads out of the abyss and offer a service as convenient as their competitors. If not, I’m sure they’ve still got a bright future in DVD rentals for the next few years.